Posts Tagged Self-Publishing

Wattpad – Reaching the Next Generation of Readers?

Today I opened my email to find this message, delivered via my website:

Wattpad

Subject: Reaching the Next Generation of Readers
 
Dear Mike,Please forgive the slightly skewed approach, but my name is Gavin and I work for Wattpad. We’re a community of readers and writers, and I work as part of their content team. As I’m responsible for Science Fiction and Fantasy on the site I wondered if I could entice you to join.Wattpad are a worldwide community of some 18 Million + readers and Writers, and we’ve attracted some great authors to the community like Brandon Sanderson, Cory Doctorow, Margaret Atwood and David Moody, who’ve posted everything from poetry and short stories to excerpts of ‘in progress’ works and full novels so their fans across the world can read them.The community is very much virtual, in that all the reading is done either online or via Mobile App, but that means that we can reach people even in the poorest parts of the world who have the odd position of having mobile devices but no books.I’d love to be able to talk more to you more about this, and if we’re able to pop up even a drabble or a short story for the community to read it would be wonderful to see.Thank you for your time, and I hope this email finds you well,Best Regards,Gavin

 The approach seemed genuine rather than a phishing attempt, which I also regularly receive, and I checked out the website and the entry on Wikipedia to see what they were about. It’s an interesting pitch because it invites me to reach out to the millions of people in the world who can’t afford books, but who are in the odd position (their words) of having an Android, Blackberry or IOS device, but no books. Still, an audience of 18 million is not to be sneezed at.

Then I started reading more carefully. Gavin says he works for Wattpad as part of the content team. He names a number of well-known authors as contributors, not least Cory Doctorow who is notable for his advocacy of free content. And then it struck me – if Gavin works for Wattpad, then he is getting paid.

I checked out the website further and discovered that not only is Gavin getting paid, but so is the HR Manager, the Business Development Manager, the Content Manager, together with a team of developers and marketing people. All these people are employees – indeed, Wattpad are recruiting if you are a talented developer and you live within reach of Toronto.

The message invites me to contribute some of my work to the Wattpad site for the benefit of the Wattpad Community, people who have joined the community for free, so they are not paying customers, and I wondered how Wattpad was paying all these employees if it’s free to join? So, I joined the site and soon found the advertising content on the search results pages. With an audience of 18 million, the advertising revenue potential must be considerable.

It was at this point that I decided to reply to Wattpad in this post, rather than send them a simple ‘not interested’ email. It seemed to me that there was a wider issue that should be aired.

The proposition from Gavin is that I provide them with a short story, part-work, novel or drabble, for free. This content is donated to Wattpad under the following conditions extracted from their Terms of Service:

6.C For clarity, you retain all of your ownership rights in your User Submissions. However, by submitting User Submissions to Wattpad.com, you hereby grant Wattpad.com a worldwide, non-exclusive, royalty-free, transferable license to use, reproduce, distribute, display, and perform the User Submissions in connection with the Wattpad.com Website and its affiliates. You also hereby waive any moral rights you may have in your User Submissions and grant each user of the Wattpad.com Website a non-exclusive license to access your User Submissions through the Website. You understand and agree, however, that Wattpad.com may retain, but not display, distribute, or perform, server copies of User Submissions that have been removed or deleted.

Not only is the license for this content royalty-free, but it is also transferrable and applies not only to the Wattpad.com site but also to its affiliates, whatever they may be.

My answer to Gavin and his colleagues at Wattpad, is no, I will not provide my work for your benefit, even if it means missing the opportunity to put my writing into the hands of people starved of books, but who are in the odd position of having an iPhone, Android device or Blackberry. By the way, countries where smartphones and tablets are in use widely tend not to be the poorest parts of the world.

Far too often authors are being asked to contribute their work for no reward other than the pleasure of pleasing others. It’s insidious, and at the base of it is the implicit assumption that an author’s work has little or no value, particularly when there is so much available for free. That leaves corporates like Wattpad, whose investors are looking for a return on shareholder capital from dividends and a rising share price, free to exploit both writers and readers.

So if you want to keep Gavin and his colleagues in work, and reward co-founders Allen Lau (Chief Technology Officer) and Ivan Yuen (CEO and winner of the Impact Infused Award, sponsored by Deloitte) with a big fat bonus, join Wattpad and contribute your efforts for nothing.

To Gavin, thanks for the offer. I know you’d love to talk to me about the benefits of contributing to a worldwide community of readers and writers, but the beauty of the Internet is that I am already doing that.

 

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Why Care about Copyright Theft

Originally this article was going to be entitled “Why Care About eBook Piracy”, but that’s the wrong term. Piracy is what happens off the coast of Somalia, or in the South China Seas when armed men board your craft, kill your crew, and steal your cargo. Unfortunately the term also has a certain glamour borrowed from high adventure stories.

We should stop calling Copyright Theft, Piracy for the same reason that the police stopped using the term Joyriding and now use the term, Taking Without Consent. Joyriding makes it sound fun and cool, whereas it is actually reckless and destructive. Equally, there are no pirates boarding eBooks. It’s just people exploiting the hard work of others for their own benefit.

Let’s be clear, distributing copyright material without the consent of the copyright holder is illegal. It’s also extremely easy to do. In fact it’s so easy, many people have done it without realising. We also need to be conscious of the degree of illegality taking place, and of the harm caused. In this country we don’t generally prosecute people for exceeding the legal speed limit by 5% on the motorway because it’s within the margin for error and the harm done is minimal. Similarly, should we prosecute someone for sharing their favourite eBooks with their friends?

Consider these scenarios:

Bill reads an eBook and likes it so much he emails a copy to Jane with a note saying,”read this, you’ll love it.” – This is illegal, but it’s also a personal recommendation that most authors and publishers would value hugely. The scale of the illegality is tiny, and the harm done is negligible, right?

Bill takes his entire eBook Library of 200 eBooks and copies it to Jane’s PC, so that she can read his books if she wants to. Actually Jane’s taste differs hugely from Bill’s, but she takes them anyway because it’s easier than sorting through them. – The scale here is slightly larger, but the harm done is still small. Jane may only read one or two of Bill’s books and it may result in her discovering a ‘new’ author. To an extent Jane has simply mitigated the risk of spending money on a book she wouldn’t normally buy.

One million people do what Bill did and copy their eBook Library to their friend’s PC. Now the scale of the problem is much larger. Even if they only read 1% of the books, we are talking about 2,000,000 copies (200 books x 1M people x 1%) – ask any author or publisher whether they can afford to lose even 10,000 sales and your answer will be clear. The trouble is that it’s not 10,000 sales – those people would not have bought that book. They only read it because it was there. They would have bought something, though. There was a sale lost somewhere.

Now take Bob, no relation to Bill or Jane, who sets up a website hosting uploads from his clients. Bob has 100,000 clients who pay $5 a month to access his ‘Premium Content” which is 70% material for which he is not the copyright holder. Bob doesn’t upload the material – please note – his client’s do, and as there are 100,000 of them he can’t possibly keep up with what they are doing. Nevertheless, Bob is hosting well over 100,000 eBooks (and videos and music) and he’s receiving half a million dollars a month to run a website.  With revenues of $6M a year, Bob is thinking of retiring, but actually his business takes so little time and effort, why bother.

Those of you old enough to remember the eighties in the days before MP3 players will recall the Sony Walkman, a portable player which used cassette tape. You will also remember the campaign, Home Taping is Killing Music – People would record their favorite tracks from the radio onto tape and play them while they were out and about. This was, of course, illegal but a lot of people did it, so it became acceptable behaviour. The Home Taping campaign was about raising awareness that this was affecting record sales. It was a drop in the ocean compared to what MP3 and home broadband did to record sales a few years later. By the end of the century the music business was in serious trouble. It’s interesting to note that most successful bands now make money from touring, not from selling records.

If we roll that example forward to the world of eBooks, we can see that it won’t be long before book publishers will be forced to change or disappear. You might see that as a good thing, venting your frustrations on media giants like News Corp (owner of HarperCollins) or Bertelsmann (owner of Random House) but those businesses are diversified and if there’s no money in books they will find something else. Most often, it’s the smaller enterprises that suffer most. If you’re a publisher with a staff of 500 you can make cuts. If you’re a publisher with a staff of two, that’s a lot harder.

By copying their eBook Libraries, Bill and Jane are undermining the system they rely on for new material. If you don’t think that’s true, look at how the earnings of mid-list authors have fallen over the past ten years. Look at how booksellers have been forced to focus on the sales of material with TV tie-ins or cross-media promotion – they simply can’t afford to market books for their own sake.

It used to be the case that publishers could only afford to pick winners, simply because the costs of publication meant that if your books didn’t sell you had to absorb the costs of editing, production, printing, marketing and distribution – most of which were incurred before you’d sold a single copy. Nowadays it’s possible to launch a book with minimal production costs – to test the market before you commit to print. That means that publishers don’t have to be as discriminating, and equally they can afford to take more risks. The flip-side is that selling 5,000 copies of a book becomes economic for the publisher who can simply move on to the next book. Unfortunately, 5,000 copies isn’t economic for the author, unless it’s a hobby and they’re not expecting to make any kind of living from it.

And with 10,000 ‘new authors’ for every existing author waiting in the wings for their chance at publication, expect to see a boom in the number of new books being published and a crash in the author’s earnings from their work. That’s without self-publishing, where it really is about publishing the maximum number of people possible, at their own expense.

I hate to be pessimistic, but this game hasn’t played out yet. It’s likely to get much worse before it gets better.

Bob’s not worried about that though. There are plenty of people willing to upload their own material. He doesn’t need the publishers; all he needs is an endless supply of new writers who want to be ‘published’ and will therefore upload their own material for free in order to achieve their fifteen minutes of fame. And the best bit is, because they are the copyright holders – it isn’t even illegal.

Happy Bob.

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